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VIRGIN ACTIVE
As part of Virgin Active's new outlet opening back in 2018, my group and came up with a campaign to help meet their targets; to increase brand awareness and sign-ups for membership. My group and I came up with the concept that revolved around "There's space for more". This was to highlight the difference between the user's current gym and Virgin Active's facilities.
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HELLO!
During my second-year in polytechnic, our class had to come up with an event that promoted face-to-face conversations among teenagers aged 17-23. I was in charge of creating content to increase sign-ups, posts and stories on our social media page to keep the participants excited about the upcoming event as well as promotional videos on the event.
CYBER YOUTH SINGAPORE
I volunteered under Cyber Youth Singapore as their Deputy Director for the Marketing Department. Here I worked closely with the other teams to help create content such as EDM's for their upcoming events.
In addition to social media posts, I created the logo for a campaign that raised awareness of safe Internet usage. This logo is currently being used as the face of the campaign. I was also the head of the CYS Relaunch 2022 media team that was in charge of creating the collaterals for the event that was featured in media websites.
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