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SETH LUI
From February 2023 to July 2023, I took up an internship at www.sethlui.com specialising in social media.
My job scope included filming and editing TikTok and Instagram Reels, coming up with content for our Telegram Channel, pushing out news articles through Instagram Story and attending media invites on behalf of the company.
(Click the title to view the video on TikTok)
YUN NANs Stonepot Chicken
Media invite highlighting YUN NANs Stonepot Fish's new dish.
Instagram Reach: 129,000
TikTok Reach: 16,200
Bing Duo Duo
Organic video on a Taiwanese ice shop at Kovan.
Instagram Reach: 562,000
TikTok Reach: 141,500
Spicy Wife
Organic video on a Malaysian Nasi Lemak stall at Maxwell Food Centre.
Instagram Reach: 245,000
TikTok Reach: 162,800
Tap the header to view the different projects I have worked on before!
Luckin Coffee
Media invite to Luckin's opening launch. This was shot and edited on the same day.
Instagram Reach: 112,000
TikTok Reach: 11,600
Mr. Baguette
Organic video on a hawker stall selling lava baguettes and baguettes.
Instagram Reach: 534,000
TikTok Reach: 123,700
In addition to posting organic videos and attending media invites, I was fortunate enough to be able to handle client shoots. These were our clients that paid for a video and had to go through 3 rounds of drafting.
(Click the title to view the video on TikTok)
Casa Brazilia
A Brazilian steakhouse that wanted to focus on the different types of meat they had.
Instagram Reach: 98,400
Seorae
Famous Korean BBQ chain that wanted to highlight their Summer promotion.
Instagram Reach: 103,000
Meaty Western
A hawker stall located in Bedok wanted to increase its customers.
Instagram Reach: 110,000
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